3 Questions to Ask Before You Pick the Right Marketing Automation Software for Your Business

In this tutorial, I’ll address a question I’m asked a lot – how do I pick the right marketing automation software for my company? When you’re getting your marketing automation off the ground or looking to switch to another tool, asking yourself the following 3 questions will help you whittle down your options and glean immediate…

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3 Ways to Double Your Leads and Sales from Blogging

Tutorial 1 Tutorial 2 In this tutorial, we’ll talk about a 3-step method for attracting and converting opt-ins immediately. Having a big email list doesn’t necessarily make you money; the idea is to leverage that list and build better relationships with leads via content, and make the transition into a relevant sale quickly. Know the Need…

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Consumption Campaigns to Drive High-Ticket Products and Services

In this tutorial, we talk about the idea of marketing automation consumption campaigns, which is a more specific concept of the pull-up campaign. A consumption campaign is set in place in order to get an ideal conversion rate, and more specifically when you need a prospect or lead to engage with educational content, such as case…

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Optimize Conversion with Marketing Automation “Pull-Up” Campaigns

Marketing automation is a “deep world”, with a potentially infinite number of complex ways to automate sequences, trigger actions, etc. With such an amorphous concept, it behooves businesses everywhere to spend a lot more time in the “let’s look at what we can do now” end of the pool rather than the “what could be done” section.…

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Maximizing eCommerce Sales

In this CLVboost tutorial, I’ll explain and model how to maximize eCommerce sales with a focus on automating ascension. Timeless Principles How can we serve our clients with the most logical product or service and simultaneously maximize profit per prospect and customer in automated fashion?  Solid automation architecture.  While business price-points and models differ, building a strong…

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Survey: Businesses Want More from Marketing Automation and Email Marketing Technologies

There are several common themes in CLVboost’s work with startups and emerging businesses that are looking to maximize new and existing marketing technologies – and these points were echoed by a survey we’ve just completed. CLVboost asked a number of businesses about their marketing technology investments, and received more than 130 responses from organizations with…

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