Combining the Forces of Content Marketing and Email Marketing

The traditional context of content marketing is different nowadays. Before, you used to be able to publish a blog post on virtually any topic and garner some kind of traffic. Nowadays, you probably won’t get any. Why? Because over 2 million blog posts are created each and every day. Content levels are at an all…

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“First Email” Fundamentals

Like any other first encounter, the first email that you send out to email subscribers leaves a big impression, so let’s talk about the fundamentals of sending that first email. I’ll walk you through two “first email” examples – one in the health/fitness niche and the other in the digital marketing niche – from the perspective of…

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A Simple Template for Profitable Mini Product Launches

We can all appreciate the beauty of a simple formula that generates high return on investment. In this tutorial, I’ll draw out and demonstrate a simple formula to help you run an internal product launch or release that will boost your sales and generate revenue in a relatively short amount of time. This template is often…

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Affiliate Marketing Strategies – Part 3

In part 3 of the Affiliate Marketing Strategies 3-part tutorial, we’ll be speaking about developing a system to manage affiliate traffic. Many email marketers have a tendency to manage affiliate relationships and outreach “gunslinger” style i.e. they attempt to keep everything upstairs in the brain and try to remember which affiliate is promoting on what day,…

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Affiliate Marketing Strategies – Part 2

In part 2 of the Affiliate Marketing Strategies 3-part tutorial, we dive into ‘Superb Customer Service’ for affiliates i.e. how to treat and interact with affiliates to encourage them to garner ongoing promotions, by cultivating liking and trust. Some of these strategies may seem somewhat counter-intuitive, but I’ve found them to be very useful for leveraging lift and real…

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Affiliate Marketing Strategies – Part 1

By the end of this 3-part tutorial, you will learn the three core tenants of marketing that have allowed me to build my eCommerce business, Science of Skill, to a $2M-a-year run rate. I’ll do so by breaking down exactly the way I manage my affiliate traffic. How do you build a simple system to…

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Boost Sales with Email Marketing the Hard/Soft Way

When it comes to email marketing, there is a reasonable (but fictional) perception that email marketing consists of either helpful emails that don’t sell, or pitching in a brash manner. Like most things in life, there is a promotional spectrum to email marketing, ranging in scale from “hard” to “soft” pitch emails. Purely “hard” would…

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The Virtuous Cycle of SEO and Email Marketing

In this tutorial, we map the cycle of SEO and email marketing. We begin with how to leverage your SEO strategy in order to craft your email and lead acquisitions strategy, and follow with a look at how email marketing and segmentation can in turn help boost SEO results. The following four steps, when followed sequentially, allow you…

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How to Execute a Basic Outbound Email Marketing Campaign

In this tutorial, we cover the topic of how to execute a basic outbound email marketing campaign. We discuss how to save time prospecting for important clients and then delve into specific case studies and ideas for creating customized and effective outbound email campaigns. Outbound vs. Inbound The differences between outbound and inbound email campaigns can…

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Newsletter Marketing from a Strategic Perspective

In this tutorial, we’ll cover best practices in newsletter marketing strategies, starting with the purpose behind the newsletter. I pose four important questions to ask before creating a newsletter, and provide successful examples of email newsletters used in various industries. Preliminary Warnings: Newsletters are often left out in the cold as a sales and retention tool (but they can be very useful).…

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