In this CLVboost tutorial, we cover the fundamentals for building campaigns that convert. A prospect-to-customer campaign does the double-duty of building trust and closing the sale, and in this video you’ll learn to do both.
If there’s one take-away that should stand above the rest, it’s to think thoroughly about the prospect’s priorities before you hammer out your emails. An autoresponder sequence will often be programmed and set to run for years, and so should be seen as a high-priority project worthy of research. Through qualitative and quantitative methods, discern the concerns and desired benefits of your prospect group, and touch on the issues of grandest import first, while you still have precious attention.
Aligning your message with a prospect’s priorities early in your sequences means that after your first email is read, you’re much more likely to get eyeballs on email 2, 3, 4, and beyond, and without this consistent attention, trust is rather hard to build (and sales, rather hard to make). Get it right and reap the rewards.
– Daniel Faggella